Looking to jumpstart your project and stand out from competitors? Here is five of our best tips for creating your personal brand and scaling your business.
Find Your Passion
Write down a list of things you are passionate about. These can be hobbies, sports, academics, or anything you enjoy. If it’s for a business, write down some of the core values that define the operation. Try to inject a skills you bring to the table, because potential clients want to deal in facts. For example, a photographer could showcase professional work and references, rather than a personal portfolio.
Develop Style
Start with a logo. You can create professional looking logos for free on many different websites. This example comes from Adobe Express, but there are many other options to create branding materials. Once an initial logo has been created, you can develop colors, fonts, and styles.
Secure Domain & Usernames
Selecting a fitting domain is crucial to digital presence. Your website will act as a home for all information regarding your project. Be sure your domain name reflects your brand and is easy to spell. Also, try to get domains ending in trusted top level domains such as .com or .net. These will boost SEO authority and make your site appear to be more credible. In addition to a domain, make sure to secure as many social media handles as well. Consistency across all platforms will help define your brand.
Engage
Engagement with fellow brands, users, and hashtags is crucial to keeping your account relevant. Be sure to respond to user comments, interact with similar accounts, and engage with content you enjoy. Even reposting curated content is a great way to boost engagement. The more relevant you keep you accounts the more algorithms will reward you.
Analyze & Improve
Use tools such as Google Analytics and Meta Business to track your progress. Having quantitative data allows you to see what is working and what is not. Do not be afraid to change strategies and make improvements. If your content is not meaningful or engaging, there is no sense in doing more of the same. Adapt often and scan your competitors to get an idea of what your market enjoys.